A watch is something very intimate, I wear it on my body. For me it is therefore extremely important what values a brand embodies, less through marketing, more through actual action.
Behavior such as that described here before increases my appreciation and devotion to a watch brand immeasurably. ☺️
My grandmother had a good saying (I don't know if it is international, and it actually referred to the relationship between a man and a woman): "Every pot finds its lid somewhere."